Monday, December 30, 2019

Criticizing and Resistence of Science Today Essay

In the twentieth century, the constant alternating effects of science resulted in substantial concern for countless groups of people such as Socialists who felt that science at present wasn’t receptive to the requirements of human beings, Conservatives anxious on the attempt of science to disregard conventional establishments and radical feminists enraged due to the manner in which women are observed in science, additionally, religious believers concerned at the way the foundations of their beliefs being tarnished as irrelevant by science as well as environmental activists who argue that science has caused incredible amounts of damage to habitats around the world as well as contributing to the effects of global warming. From this, it is†¦show more content†¦The incident motivated thousands of people in the region to participate in the act of tree hugging in order to save their forests. After 7 years, the movement had stretched and extended all the way through India which resulted in the arrangement of an insightful communal set of forest rules and guidelines that ended the open felling of trees. (Shiva, 1989) However, deforestation or open tree felling is not always necessarily problematic. For instance, it gives room for grazing land and land for crops, it helps the transportation of a valuable material, such as oil, it gives many people, who would otherwise be jobless, employment, which in turn increases their standard of life, it provides room for things such as offices, hospitals, schools and other facilities, which supports the community, and also the use of lumber products which are utilized for table making, paper etc. (Peet and Watts, 2004) Nevertheless, a study was conducted of just fewer than 300 cities in Brazil surrounding the borders of the Amazon rain forest, measuring their levels of development before and after deforestation. Researchers concluded that deforesting the land and turning it into agriculture initially raised development levels, however, years later the levels of

Sunday, December 22, 2019

Essay on The Medias Influence on Teenage Suicide

The Medias Influence on Teenage Suicide Fiction: Only â€Å"bad† kids who have the wrong friends and bad lives commit suicide. Fact: Kids who have the right friends and a bright future in front of them commit suicide. Fiction: Music, movies, and other forms of media do not influence teenagers in any way, shape, or form. Fact: Music, movies, and other forms of media are influencing teenagers to commit suicide. Teenage suicide is on the rise at an alarming rate. While depression and other social pressures play a significant role in suicide among teenagers, there is evidence showing that music, movies, and other ways the media portrays suicide as glamorous and noble is having a major influence on teenagers considering suicide.†¦show more content†¦These causes can vary from depression to drugs to school and family pressures. According to Francine Klagsburn in her book, Too Young to Die, â€Å"No single cause can explain all suicides. Suicide is such a complex matter that it involves every aspect of life.† (121) Anthropologist Edward Westermark was of the same thinking and found there are many motives including disappointed love or jealousy, illness, death of a loved one, shame, pride, anger and revenge (Choron 10). A 1986 government survey attempted to answer the question, â€Å"Is there something different [today] about the sense of despair, the sense of hopelessnessâ € ¦that youngsters feel suicide is a reasonable solution?† (Klagburn, 12) The survey asked experts in suicide research and prevention to list the characteristics of youth at risk of committing suicide. â€Å"Half of the respondents cited family conflicts, more than one-third mentioned physical or sexual abuse, and 17 percent named alcohol or drug abuse† (Worsnop 372). David C. Clark, director of Chicago’s Center for Suicide Research and Prevention, was also quoted, citing some of the suicide triggers of an at risk teen: In the vast majority of cases, they say, there is an underlying mental illness that is responsible for suicide. Clark estimates that about 25 percent of youth suicides are due to depression, 25 percent to alcohol or drug abuse and about 40 percent fall into the category of conduct disorder, which involves a longShow MoreRelatedMedia s Effect On Teens986 Words   |  4 PagesCenters for disease control and prevention (CDC), the suicide rate is currently the third largest leading causes of death among teenagers, and the numbers are growing day by day. Media’s contribution to this upward trend of suicide may be debatable, but we can’t deny the influence of television commercials on teens. Through false advertisements, unrealistic standard of beauty, and social norms, Media is fueling a national epidemic of teen suicide. Despite its downside, Mass Media is widely consideredRead MoreIdealized Body and Social Media964 Words   |  4 Pageshalf of the advertisements using beauty as an appeal to sell their products(Teen Health and the Media), the pressures to be perfect are causing women to become dissatisfied with their looks, driving them to turn to unhealthy measures. The average teenage girl gets a significantly greater amount of media time each day compared to the amount of time they spend with their parents, this is usually around 180 minutes of media per ten minutes spent with their parents (Heubeck). With so much time spent onRead MoreYouth Suicide in Australia: A Report Essay755 Words   |  4 Pageshas done enough to prevent youth suicide by showing the background and social significance of the issue. Furthermore, the participants involved and their controversial opinions related to the issue will be analyzed in this report as well. 2. The issue and the Background to the Issue Since the mid to late 1990’s, youth suicide has become a common cause of death for young Australians (Carter 2010 para. 1). The government then acted and managed to reduce the suicide rate, which was a success (CarterRead MoreTeenage Pregnancy : More And More Teenagers Are Becoming Pregnant Nowadays?1487 Words   |  6 PagesAnnamarie Harrell English II Honors Ms. Vandeusen April 13, 2013 Teenage Pregnancy More and more teenagers are becoming pregnant nowadays. Could it be because of the multiple television shows they could be watching about Teenage Pregnancy glamorizing the idea? Is the media suggesting to young adults that it is okay to be pregnant at a young age? Throughout the years, teenage pregnancy rates have increased due to the influence of mass media and the peer pressure teenagers are faced with every day;Read MoreEssay about The Media’s Effect on Adolescent Bodies 1725 Words   |  7 PagesThe Media’s Effect on Adolescent Bodies The stringent standard Barbie-doll proportions of body image and what is considered beautiful in today’s media has resulted in devastating effects on adolescent women. The images displayed of women who have long beautiful legs, thin waist lines and smooth flawless skin are very hard to ignore. Throughout history the female body has been on display as a selling tool to coerce people into buying that new fancy car or the latest new appliance that can makeRead MoreThink Of A Beautiful, Ten-Year-Old Girl Standing In The1281 Words   |  6 Pageshave to have a â€Å"perfect body.† This is caused by the way people idolize models such as Gigi Hadid, Kendall Jenner, and Heidi Klum. Society tells us that women should be tall, blonde hair with blue eyes, and have either big breasts or be curvy. The media’s view of the â€Å"perfect body† pressures women into thinking they have to starve themselves, work out until they puke, and receive plastic surgery to gain the i deal body. All of these burdens causes women to acquire mental disorders, eating disordersRead MoreSchool Shootings : Research, Theory, And Policy1341 Words   |  6 Pagesfor all. Suicide by mass murder: Masculinity, aggrieved entitlement, and rampage school shootings Rachel Kalish and Michael Kimmel Kalish, R., Kimmel, M. (2010). Suicide by mass murder: Masculinity, aggrieved entitlement, and rampage school shootings. Health Sociology Review, 19(4), 451- 464. 1. Suicide by Mass Murder: Masculinity, Aggrieved Entitlement, and Rampage School Shootings by Rachel Kalish and Michael Kimmel investigates three recent acts of school shootings ending in suicide in an attemptRead MoreEssay on Goth: A Satirical Subculture1126 Words   |  5 Pagessociety attitude. As time passed, this attitude transformed into more of a â€Å"no more blind acceptance of societal values† instead of rejection for its own sake. The first use of the term Gothic is often up for debate, and many would cite the medias description of the music of the Doors or Diamond Dogs by David Bowie. However, the Gothic community, by and large, accepts that the term originally described the music of Siouxie and the Banshees or Joy Division by their manager. The first dateableRead MoreHow The Media Influences An Individual1817 Words   |  8 Pagesâ€Å"How the Media Influences an Individuals’ Sense of Self†   Ã¢â‚¬Å"Mirror,  mirror on the  wall who s the fairest of them all† (Snow White and the Seven Dwarfs,  1937). Most people are familiar  with this quote from  Snow White and the Seven Dwarfs,  which illustrates simply an issue facing women today. Much like the movie -the evil queen sees Snow White in the mirror- people never see themselves in the mirror;  people project what they want to  be  and critique every inch of themselves.  The American culture hasRead MoreMusic Preferences957 Words   |  4 PagesWhat physiological, psychological and social factors influence our  musical preferences? Music refers to the art or science of combining vocal or instrumental sounds (or both) to produce beauty of form, harmony, and expression of emotion; however individuals differ in their preference of music. Development studies estimate that the auditory system of a foetus is fully functioning at around 20 weeks of pregnancy; at this point the foetus is able to the mother’s heartbeat and is able to recognise

Friday, December 13, 2019

Company Introduction, Market Segmentation Free Essays

Market Segmentation, and Product Positioning Keenan Pierson Dry. Steven Englander Marketing October 28, 2013 A. The Company Smart Option e-cigarette Is a metal rechargeable electric cigarette brand, Glenn smokers an alternative smoking option to conventional tobacco products. We will write a custom essay sample on Company Introduction, Market Segmentation or any similar topic only for you Order Now Smart Option takes pride in putting an emphasis on making its e-cigarette as close as possible to the weight, size, feel, flavor and inhalation of real cigarettes. Targeting seasoned smokers, Smart Option e-cigarettes produce non-disposable smoking products. The Smart Option e-cigarette kit comes with an atomized plus a cartridge tit a flavor enhancer. Consumers enjoy the brand’s option of varied flavor enhancers but is popular, more so, because Smart Option Is known for its longer- lasting batteries. Popular, trendy and well-established, the Smart Option brand desires to expand to Include the Smarts compatible rechargeable cartridges and chargers. Smart Option was established In 2010 and Is headquartered In Atlanta. Keenan Pierson Is the SSP of Product Development, spearheading the brand’s technological advance. Smart option’s strategic mission statement Is â€Å"To provide a great price for the sophisticated smoker, focusing on quality and increased accessibility. † Foreign Market Cigarette use is the largest segment of the tobacco market In Russia, accounting for 98 percent of the market’s total value (Russia, 2013). E-cigarette use in Russia is a means for controlling smoking (â€Å"Popularity,† 2011), and its popularity is growing there as well. Smart Option consumers primarily are based in the United States, but Smart Option sees an opportunity to expand the brand as it prepares to launch the Smarts component. Currently, the majority of electric cigarettes enter the Russian market from China (Research and Markets, 2012). Increasing exports will help grow the brand. With Smarts compatible rechargeable cartridges and chargers, the goal Is to pioneer and capture significant market share through a sense of necessity from consumers in the U. S. And abroad, creating brand loyalty. B. Marketing Plan smoker. It has the look of classic cigarettes with an excellent nicotine delivery system. Consumers enjoy its variety of forms, its battery life and ease of use. The Smart Option e-cigarette brand is the solution for the long-term consumer seeking a premium product. While priced slightly higher than competitors selling disposable reduces, the Smart Option e-cigarette kit is equivalent to receiving up to three packs of conventional cigarettes above the standard two. Smarts compatible rechargeable cartridges and chargers will be for consumers looking for the longer investment in the e-cigarette. Smarts will provide the best and most technologically-advanced electronic cartridges and compatible chargers in the industry. All e-cigarette brands are battery operated. Presently, consumers of e-cigarettes have to be loyal to their brand because rechargeable cartridges and chargers are not versatile, meaning that chargeable cartridges are not compatible with each other. There are so many electric cigarettes available that it may be difficult – and expensive – for the consumer to determine which brand satisfies their tastes. The consumer also must find the store that sells their preferred brand. With Smart Option’s Smarts compatible rechargeable cartridges and chargers, consumers no longer have to commit. The product and the service component of the Smarts compatible rechargeable cartridges and chargers will drive sales. Smarts will be bundled with the existing Smart Option products and sold separately to attract users of competing eggs. Like most cartridges, the Smarts compatible rechargeable cartridges include miniature lithium batteries. Smarts is unique because its 4. -volts also contain a small universal adapter for compatibility with other brands, creating an â€Å"android† mechanism for use across all brands of e-cigarettes. A unique feature of the Smarts compatible rechargeable cartridges includes longer-life batteries, which has made Smart Option popular among consumers. As an enhancement, the Smarts battery will automatically go into standby mode when not in use to preserve its li fe. The product and the Smarts compatible rechargeable cartridges and chargers will be expensed through vending machines and will be widely available at gas stations and convenience stores. Consumers will see the cost savings over time, enjoying the versatility of the Smart compatible rechargeable cartridges and chargers, making the overall product and its service even more attractive. A report from the Centers of Disease Control and Prevention finds that one-fifth of Americans – about 46 million – are still smoking (â€Å"The Electric Cigarette,† 2010). Tobacco use is responsible for nearly 1 in 5 deaths in the United States (â€Å"AS Choice,† 2010). Users of conventional cigarette make are responding to the rise in health risk awareness, using e-cigarettes as a healthier alternative. Currently it is estimated that 1 in 40 smokers are now using e- cigarettes as an alternative (â€Å"The Electric Cigarette,† 2010), and the trend is growing at phenomenal speed. E-cigarettes have three basic components: a battery, an atomized and a mouthpiece cartridge. E-cigarettes deliver nicotine without the harmful toxins found in tobacco smoke yet creates the same hand-to-mouth experience. Instead of lighting up, an electric cigarette has a cartridge that resembles a filter that heats nicotine into a vapor. An LED light glows at the tip during the inhale, simulating the glowing tip of a regular cigarette. It is a safer alternative to smoking, and reduces secondhand smoke exposure since they do not produce smoke. E-cigarettes are sum, e-cigarettes are a smarter smoking solution. E-cigarette users are â€Å"vamping† rather than smoking. The sale of e-cigarettes is a niche business that is a growing segment of the tobacco industry, although no tobacco exists in eggs. Created in 2003 by a Chinese pharmacist, the segment is emerging, and it is estimated that about a million people used electric cigarettes (Seltzer, 2011). Word about the product is spreading as consumers are becoming educated about the dangers of tobacco use and about the availability of smoke-free alternatives. Increased accessibility and universality will help the industry continue to grow. The Smart Option e-cigarette tastes like a real cigarette and offers a variety of cigarette flavor enhancers, including a nicotine-free version. Smart Option focus groups revealed that consumers are attracted to the brand’s Smart LED and the option of purchasing higher capacity batteries but expressed frustration over their inability to use e-cigarettes interchangeably. Smart Option’s answer is a universal battery-operated rechargeable atomized cartridge and charger. Smarts compatible rechargeable cartridges and chargers will offer various charging options such as car chargers. Consumers have found problems with the taste and reliability in their search for the preferred e- cigarette. Neither cartridges nor chargers are interchangeable, making it difficult – and expensive – for the consumer to determine which brand satisfies their tastes. Smarts compatible rechargeable cartridges and chargers will provide consumers with a plethora of options and alternatives to enjoy the brand of their choice. No other brand or innovation currently exists to cater to e-cigarette users who want that versatility. There are different sizes of batteries in varying brands of e-cigarettes. The convenience and instant gratification of purchasing the Smart Option e-cigarette and/or purchasing the Smarts compatible rechargeable cartridges and charger is effective to drive growth and will strengthen market share. The Smarts compatible rechargeable cartridges and charger will come with a universal adapter, creating an â€Å"android† mechanism for use across all brands of e-cigarettes. Consumers also will enjoy the system’s longer-life rechargeable cartridges, eliminating the hassle of purchasing several devices in search of the desired taste and nicotine strength. Getting buy-in from the skeptical consumer will be a challenge to overcome since a weakness from competitors is weaker battery performances. The widespread smoking prohibition, not to mention the increase in taxes, and growing social stigma of conventional cigarette smoke creates opportunities for the e-cigarette market. Convenience stores have seen a reduction in retail sales, resulting in lower profit margins from selling conventional cigarettes. Unlike conventional cigarettes, tobacco taxes do not exist because there is not tobacco in the product, making it an affordable alternative for consumers. Electric cigarettes offer convenience stores lower taxes and much higher profit margins. Imposing additional cigarette-specific taxes on the sale of e-cigarette products would be a threat as it would lessen the number of consumers willing to buy the products. Smart Option e-cigarette brand is plentiful and diverse, and the goal is for the Smarts compatible rechargeable cartridges and chargers to be as well. Consumers experience a relaxing and licensable feeling with each Smart Option smoke that they perceive as positive and satisfying. The aim is to position the product and service as more than an e-cigarette this push will come in the form of heavy promotional spending. New technologically- savvy vending machines will be Smart Option’s way to sell the product, making it a standout brand. Each vending machine will have an online hub with up-to-date e- cigarette Smart Option brand information as an example of such marketing. APS accessible from smart mobile phones will support consumers’ need to get the latest reduce information, including GAPS capability to provide nearest locations. The Smart Option e-cigarette brand has a reliable website with an easy-to-use menu for online transactions by credit or debit. This will provide the best possible option for delivery for the Smarts compatible rechargeable cartridge and charger. Wide accessibility in brick-and-mortar stores such as gas stations, convenience stores, grocery stores, drug stores and big box retailers, will help diversify and increase sales distribution. Smart Option e-cigarette and the Smarts compatible rechargeable cartridges will be the best option for the lowest price possible. The brand and supporting devices will deliver more enriched quality and versatility to consumers. How to cite Company Introduction, Market Segmentation, Papers

Thursday, December 5, 2019

Smart-Mart Strategic and Ethical Choices

Question: Describe the strategic and ethical choices specific to Smart Mart,Engage issues under conditions of strategy implementation and evaluation, Apply relevant tools and techniques of strategic analysis for Smart Mart, Justify or substantiate strategic choices, decisions, or intent, and Recommend a course of action for Smart Mart. Answer: Relevance of strategic and ethical choices Strategic planning has to be implemented after considering the ethical choices that will value the products and services that has been manufactured and sold by Smart-Mart. The management of the company specialises in the sales of the organic products, which is considered to be good for health and environment. The company has been pioneers in the manufacturing and sales of some of the best organic 2 products that was considered to be good for health. Smart-mart has been specialising in the production of the organic products for more than 6 years, and this makes the products quite valuable as compared to the others. However the challenge that the company faces at present is with the standards that has been set forth by the FDA and USDA associations that determines the quality of the products that is expected to be sold to the clients. As per the FDA rules the foods that has contains of additives and preservative contents are prohibited from the sales. It also includes foods that are ch emically processed to be sold to the potential buyers. The food that has been developed through genetic modification is also subject to strict check by the authorities. In the ethical practices, the companies are expected to follow the rules and standards that have been set forth by the food associations. This has to be done because the health association are more concerned with the quality of the products that are sold to the clients. Thus, the ethical factors are closely reviewed and the failures to the system are evaluated by the management in best possible manner. The ethical and quality leadership reports are closely reviewed by the stakeholders, clients, and the government agencies (Janesick, 2002). This has been done with an intention of checking the quality of the products that is intended to be sold to the clients. The message related to the ethical practices and choices has to be positive and conveyed in the best possible manner. Neutral and negative remarks about the quality of the products would usually have direct impact on the goodwill of the company. It has been stated that the consistence in the ethical behaviour performed by the company cannot be by chance. In other words, the ethical behaviour of the company has to be planned and implemented by the management in an effective manner. Apart from this, it has to be analysed and evaluated on a timely manner. This will help in increase the sales and productivity for the organization. Both the factors are quite important as this will help in serving maximum number of clients, without compromising with the quality of the services. the ethical behaviour and the choices has to be created by the organization as this will help in developing and implementing the right type of strategies that will be useful in increasing the goodwill for the organization. In this method, the value and the customer perspective has to be decided and the same needs to be communicated with the members. This will help in approaching maximum number of client, and achieve the business objectives (Johnson, John Altheide, 2002). Smart-Mart had created a label through which the price and the quality of the products surpassed from the offerings that was provided by the rival companies. In this process, the company had used the label was allowed to be used by many suppliers that included farmers. This was one of the reasons; the company had encouraged many users, including farmers to adopt the practices that were organic in nature. However this process reduced the cost of the products and the prices were quoted at a lower price, as compared to the rival companies. In this case, different product lines that was not immune to the different trends that were used for producing the goods and products. Such a process had in fact reduced the profit earning margin of the company, which was one of the major concerns for the management of the Smart-Mart (Lincoln, et al., 2004). In this case, the stakeholders and the managers had implemented effective strategies through which the sales and ethical choices could be increased. For this, the necessary changes were planned and implemented by the management. This was done with an intention of providing quality and reliable services to the clients, which was considered to be necessary for the successful business operational activities. Any wrong decision could actually affect the business performance and impact the customer relationship, which the services can be provided to the clients (McGinn et al., 2002). In other words, the company had adopted effective strategies through which the quality and ethical choices of the products and services were improved. Some of the steps that were taken by the management included The company had already specialised in the manufacturing of additives and carbon products. However, to increase the sales the management of the company had also taken care of the carbon footprints that was considered to be essential for preserving the nature or the environment. Through this method, an attempt was made to reduce on the carbon emission, which was one of the major concerns for the environmentalists. Many of the process that was followed by the company were patented. This was done with an intention of improving the quality of the products and owning the rights of the products that was exclusively sold by the company. In this method, the quantity of carbon that was emitted by the production of different products and services were analysed. This was done with an intention of estimating the loss that was basically occurred due to the production activities (Pring, 2002). Issues faced with the implementation of the process The issues that were associated with the implementation of the ethical strategies and choices for the company differed from each other. In this case, the challenges that are related to the implementation of the ethical process have to be analysed in an effective manner. For this the steps has to be decided and the same needs to be evaluated. It is quite important to ensure that the plan that has been chosen to be implemented is done in an effective manner. For this, the issue are analysed and the corrective steps are taken to implement the right process through which the changes in the system can be implemented. This is being done by understanding the ethical factors and the steps that needs to be followed for implementing the same for the benefits of the clients and the company. This is one of the tedious tasks and the right steps have to be taken to ensure that the accurate information is shared with the members. This is done by analysing the expectations or objectives of the compa ny and drafting the best possible policies through which the challenges and other issues are handled in an effective manner. For this the future objectives of the company is analysed and the standards that is expected to be followed for achieving the same is analysed. Both the factors are considered to be quite essential for drafting and implementing the right steps through which the changes can be implemented (Pritchard, 2002). Tools for strategic analysis The strategic analysis can be done in one of the below mentioned process Brand awareness - In this method, the company creates brand image that is considered to be quite important for the successful business operational activities. In this process, the company adopts effectives strategies for marketing the products and services that has been sold by the company. This is necessary for increasing the sales and goodwill of the company. Brand loyalty - for achieving this, the company follows an effective strategy through which the best services is being rendered to the clients. In this process, the quality of services and sales services that has been proposed to be rendered to the clients is decided. This is necessary for proving the best possible services to the buyers. In this method, it is essential to provide the right information to the clients as this will help in building positive relationship with the clients (Small, 2002). Sustainable strategy The company has adopted an effective strategy through which the quality of the services can be improved for the clients. In this method, the future plan needs to be differentiated and the right step needs to be taken for implementing the corrective steps. This will help in increasing the sales and goodwill for the company. In this process, the objective of the sustainable strategy has to be developed and implemented in the right manner (Tickle, 2002). Recommended changes In this process, the company needs to adopt and implement effective strategies through which the accurate information can be shared with the clients. This is one of the most important factors that will help in building positive and long term relationship with the clients. This is quite essential for the successful business operations. Apart from this, the ethical values has to be decided and the right steps needs to be taken for introducing the right steps through which the changes of improving the quality of services can be introduced by the company. References Janesick, V, 2002. Problems for qualitative researchers with Institutional Review Boards: A case study. Paper presented at the annual meeting of the American Educational Research Association, New Orleans, LA. Johnson, John M. Altheide, D, 2002. Reflections on professional ethics. In Will C. van den Hoonaard Ed.),Walking the tightrope: Ethical issues for qualitative researchers(pp.59-69). Toronto, ON: University of Toronto Press. Lee-Traweek, Geraldine Linkogle, Stephanie (Eds.) (2000).Danger in the field: Risk and ethics in social research. New York, NY: Routledge. Lincoln, Yvonna S. Tierney, William G. (2004). Qualitative research and institutional review boards.Qualitative Inquiry, 10, 219-234. McGinn, Michelle K.; Dunstan, Kate Faulkner, Veronica. (2002, April).Learning research methods through shared research activities. Paper presented at the American Educational Research Association annual conference, New Orleans, LA.. Pring, R, 2002. The virtues and vices of an educational researcher. In Mike McNamee David Bridges (Eds.),The ethics of educational research(pp.111-127). Oxford, UK: Blackwell Publishers. Pritchard, I, 2002. Travelers and trolls: Practitioner research and institutional review boards.Educational Researcher, 31(3), 3-13. Small, R, 2002. Codes are not enough: What philosophy can contribute to the ethics of educational research. In Mike McNamee David Bridges (Eds.),The ethics of educational research(pp.89-110). Oxford, UK: Blackwell Publishers. Smythe, William E. Murray, Maureen J. (2000). Owning the story: Ethical considerations in narrative research.Ethics Behavior, 10, 311-336. Tickle, L, 2002. Opening windows, closing doors: Ethical dilemmas in educational action research. In Mike McNamee David Bridges (Eds.),The ethics of educational research(pp.41-57). Oxford, UK: Blackwell Publishers. ONeill, 2003. Values into action. Retrieved from www.hbsworkingknowledge.hbs.edu/item.jhtml?id3159tcorporate_governance. Tyler, T. R. 2003. Creating an ethical climate in work organizations. Paper presented to the Northwest Ethics Network, Seattle. Tyler, T. R., Blader, S. 2003. Rule following in work settings. Paper presented at the Shrontz Lecture on Business Ethics at Seattle University. Weinberg, M, 2002. Biting the hand that feeds you, and other feminist dilemmas in fieldwork. In Will C. van den Hoonaard (Ed.),Walking the tightrope: Ethical issues for qualitative researchers(pp.79-94). Toronto, ON: University of Toronto Press.