Memorandum. The intentional infliction of emotional distress case Assignment

Memorandum. The intentional infliction of emotional distress case study - Assignment Example The relevant law to be used in this case is the intentional infliction of emotional distress. In this case, it will be determined whether Mr. Crane should be charged for intentional infliction of emotional distress on Ms. Jeffers. The case has not been filed but it is probable that Ms. Jeffers will sue Mr. Crane for intentional infliction of emotional distress, particularly, his conduct was extreme and outrageous. The law states for the conduct to be extreme and outrageous, the distress must be able to affect the functionality of the plaintiff’s professional or personal life. Several cases have used the law and different interpretations have been given on the outcome of the cases. Mr. Crane’s conduct is probably not extreme and outrageous. This is because the law states that for a conduct to be regarded as extreme and outrageous, the distress is supposed to have a significant impact on the plaintiff’s professional and personal life. Mr. Crane acted out of goodwill and Ms. Jeffers interfered with the conversation between him and Christy. According to the cases discussed, it is evident that prove must be given to indicate that the defendant’s conduct was extreme and outrageous. The law states that for the defendant’s conduct to be regarded extreme and outrageous, it must be outrageous in character and extreme such that it is beyond the degree of decency. The extreme and outrageous behavior may arise from abuse of the individual or from the significant authority given to defendant (or the power he or she possesses) over the other such that he can influence his or her interests. ... Application Mr. Crane’s remarks are not enough to prove that he caused emotional distress on Ms. Jeffers. Based on the second case, it can be argued that Mr. Crane was doing his duty as a â€Å"gymnastics coach† and he knew the strengths and weaknesses of each student. Thus, in his opinion based on the performance of the student, he could give a conclusive statement about the student. Just like Mattix-Hill, conflicts of duties and interests emerged. Though Mr. Crane talked in a harsh tone, this cannot be enough to consider his conduct as extreme and outrageous. In the first case, it is clearly stated that indignities, annoyances, mere insults, petty oppressions, or even threats do not amount to be considered as extreme and outrageous conduct. Ms. Jeffers has not yet claimed that she has suffered emotional distress from the remarks made by Mr. Crane. However, if she claims, it will be important that she prove that the coach caused emotional distress as seen in all the four cases. Th e fact that Mr. Crane talked in an inhumane manner, his conduct can still be regarded as extreme and outrageous if Ms. Jeffers gives sufficient evidence. Thus, Ms. Jeffers can win the claim for intentional infliction of emotional distress. However, Mr. Crane’s conduct is probably not extreme and outrageous.

Exogenous Auditory Spatial Attention Essay Example for Free

Exogenous Auditory Spatial Attention Essay Experiment one and two investigated exogenous covert auditory spatial attention. Experiment two used a white noise cue while experiment one used a 1000 Hz pure tone. Replacing the 1000 Hz with the white noise was deemed necessary due to a majority of the subjects in experiment one who reported high height discrimination with the pure tone. In both experiments a significant response time advantage was found for valid cues at the short SOA of 200ms. While there was no statistical advantage found for valid cues at the longer SOA’s of both 500ms and 1100ms. The results obtained mirror those found by Spence Driver (1994) for exogenous processing in that valid cues produced a response time advantage for short cue-target SOA’s. Exogenous processing of attention according to Posner (1980) refers to events controlling the orienting of attention outside the mechanisms or more specifically stimulus driven responses. The presence of the cue even if it is uninformative have led attention to focus on it albeit in a very short time and hence improved response time but for the short SOA only, it seems that when the SOA increases it takes more time to respond to the stimuli. Endogenous orienting is said to be a cognitive process wherein attention is â€Å"pushed† to the location where the target is expected (Spence Driver, 1994). Experiments 3, 4 and 5 tested endogenous auditory attention as opposed to the first two experiments which tested exogenous processing. Experiment 3 was similar to one of Spence and Driver’s experiment (4, 1994) with a slight variation in that informative cues were generated from a 3-dimensional sound apparatus. The informative cues used differed from the uninformative spatial cues of experiment 1 and 2. It was found that for this experiment (3) response time was faster for all SOA levels. The results differed from the first experiment where response time was found for the short term SOA (200ms) only. This tells us that in exogenous â€Å"stimulus driven† cueing, response time advantage is faster for the short term SOA because the attention is reacting only to the stimulus and it is for the short SOA only (100-500ms) when reaction to stimulus is immediate, as demonstrated in the first two experiments there is a drop-off in response time with longer SOA (600ms+). This drop-off in response time is referred to as inhibition of return and is a cost to the attentional system. In other words, when the subject knows that the cue is not helpful in determining the location of the target, the cue would be ignored, but right immediately the cue, attention is drawn to it even if unintentionally and for a very short time. Thus, when no other useful information is presented in that area of space the attentional focus wanders to other possible target locations. The faster response time for all SOA levels in experiment 3 says that the use of informative cues pushes attention towards the target. It was predicted that significant response time advantage would occur at the middle and long SOA levels (500ms and 1100ms) for valid cues as opposed to the invalid cues. It is clear that when subjects are cued as to the likely location of the target they attend to and use this information in looking for the location of the target. On acquisition of the cue information, the subject can shift spatial attention to the likely location of the subsequent target location. Due to the cognitive nature of the allocation of spatial attention to the cued location, believed to be a longer process than that of a stimulus driven attention capture, a strong response time advantage may not be found at short SOA (100-300ms). A cognitive based search for the target location would necessarily entail neural processes and this are indicative of covert orienting and is indicative that there is covert auditory attention as claimed by Spence and Driver (1994). In experiment 3 a significant response time advantage was found at all SOA’s for valid cues. Despite the significant response time advantage found for valid cues at the short SOA (200ms), these results were expected. Theory suggests that with a cognitive based search an informative cue will aid the detection and discrimination of a subsequent target at the cued location. This was observed in the results obtained with all SOA conditions showing a significant response time advantage. While the significant response time advantage found for the short SOA condition (200ms) is not necessary expected with a cognitive based cue, the cue used in experiment 3 (and in subsequent experiment 5) was both informative and spatial based. Therefore theory would suggest that both exogenous and endogenous processing would occur. The initial capture of attention to the spatial location of the cue would aid response time advantage at the short SOA condition (200ms), while the knowledge that the cue is informative would keep attention focused on the spatial location of the cue for longer aiding response time advantage for the other SOA conditions (500ms 1100ms). The results of experiment 3 however led to the question of whether spatial component of the informative cues affected the response time of the subjects, since like Spence and Driver (1994) the experimental conditions for experiment three was a combination of endogenous and exogenous factors. To test for a purely endogenous orientation, experiment four was carried out with this objective.

Monter Inc. Movie Essay -- essays research papers

Reverse Monsterfication   Ã‚  Ã‚  Ã‚  Ã‚  Throughout the length of the movie, I was taken back to my childhood when there were monsters in my own closet. Over the years, the monsters have all died and been replaced by just as scary skeletons, so my closet is still full. However, to a young child monsters are still lurking in the shadows, and they still make the floor creak. The approach taken by the writers of this film is one of uniqueness and of originality. By successfully juxtaposing the situation between monster and child, the writers were able to confront a touchy subject head on. This was reached through a combination of differences represented by the monsters in the movie and between the child’s impression of monsters in real life. We all know that in real life, to a child, monsters can be very real, intimidating, and extremely terrifying. The monsters in the movie are shown to be emotional creatures, with feelings and concerns. Appropriately enough, the largest monster named Sullivan is be st friends with one of the smallest monsters named Mike. Sullivan the bear, being the largest and scariest of monsters, turns out to be the one with the largest heart and concern for the well being of a small human girl he names Boo. The movie also shows us that the monsters are actually at work, earning money. Not only are they at work, but they also have a society, relationships, and an apparent chain of leadership and authority. To top it off, the monsters are more s...

Godden and Baddeley (1975) Psychology Essay

Godden and Baddeley (1975) Godden and Baddeley under took a field experiment in which they investigated if being in the same environment when learning/remembering something affects their recall in appose to being in a different environment from where the words are learnt. They did using an independent group design. Godden and Baddeley found 18 deep-sea divers whom were given 38 unrelated two or three syllable words, they all had the same time to try and remember these words. They were then randomly allocated to 4 conditions, one being to learn and recall the words on the beach, the second being to learn and recall the words underwater, the third being learn on the beach and recall underwater and the last being learn under water and recall on the beach. The mean number of results recalled for dry land learning and recall were 13.5, the mean number of results recalled for underwater learning and recall was 11.4, the mean number of results recalled for under water learning and dry land recall was 8.4 and the mean number of results recalled for dry land learning and under water recall was 8.6. The results of this experiment resulted in proving that when learning something in a certain environment, that when recalling/being tested on in that same environment, the results will be better than recalling in a different environment. Godden and Baddeley’s experiment had many strengths, one being that the experiment had ecological validity, meaning the experiment can be generalised to real-life situations, another being that order effects are limited, as the participants are less likely to suffer boredom as they were each assigned 1 condition therefore the validity of the test is not affected, a final strength being that Godden and Baddeley randomly allocated the divers to their conditions making the experiment unbiased. With much strength, the experiment had a few limitations, these being that the participant variables may have affected the experiment as some divers may generally be more intelligent or have good memory, therefore their results would be better than most in either environment, also, when divers were travelling to a different environment from which they learnt their words, they may have been distracted causing them to forget. Finally, the results cannot be applied to the whole population, only divers as the test was specifically done on divers, and not average people.

Parks Quest essays

Park's Quest essays "Park's Quest" By: Katherine Patterson Parkington Waddell Broughton the Fifth, called Park (Pork by his mother), was a twelve-year-old boy, without a father. His Father was killed in the Vietnam War when Park was only a baby. His mother had raised him since then. Park would have done anything to know how and why his father died. But his mother always seemed to refuse to talk about him. Park could not take it anymore. Other people had fathers everyday. He just couldnt stop wondering why he couldnt have a piece of his. So he would keep badgering his mother to tell him something, but he couldnt get one thing out of her. Then one day she said, He has- he had a family-maybe its time-summer- maybe you can go visit them in the summer. Ill have to write. And so she did. Park waited and waited for the answer until- They said it would be alright for you to go, he heard his mother say one night. At the start of the summer Park was preparing himself for the trip. He took a bus to the bus station, where a man that he thought was a hired man picked him up, but soon found out it was his Uncle Frank, his fathers younger brother. From Frank, he also found out his grandfather had two strokes in a lifetime, and that he wasnt in very good shape. They thought they had lost him when he had the second stroke. They thought Parkington Waddell Broughton the Third was dying but they were lucky again. When they got to the big house, Park met the caretaker Mrs. Davenport. After he had unpacked he went outside for some air, when he met a young Vietnamese girl, named Thanh (pronounced Than) who kept on taunting him and putting him down. If she was a guy Park would have nailed her, but she wasnt. He was dying to know who this little stranger was,...

This Boys Life Essays

This Boys Life Essays This Boys Life Essay This Boys Life Essay Tobias Wolff Memoir Tobias Wolff opens up his Memoir with the image of him and his mother fleeing to find a better life in the Old West. Tobias wants to start from a â€Å"blank page† and decides to go as far as changing his name to Jack. Tobias feels guilty and unworthy and has extraordinary desire to transform himself into the boy he fantasizes about being. Tobias wants to be the privileged, independent boy that he describes himself as, in his letter to Alice, â€Å"I represented myself to her as the owner of a palomino horse named Smiley who shared my encounters with mountain lions, rattlesnakes, and packs of coyotes on my father’s ranch, the Lazy B. When I wasn’t busy on the ranch I raised German shepherds and played for several athletic teams† (Wolff 13). â€Å"Jack† is determined to impress Alice with his made up image of himself as a: free, self-relying adventurer, talented, and decently wealthy boy; all of which Jack isn’t, nor possesses. Jack does not own a horse, and the most adventure he has ever underwent, was the time he tried to find uranium under piles of rocks. More than anything Jack wants to have a loving father and a real family. His biological father, Arthur Wolff, lives separate of the family in Connecticut; Arthur even ended all of his Child Support payments for Jack which were critical for the survival of the family. Jack’s family does not have enough money to buy or support a German shepherd so there is no possible way he could have raised one. Lastly, even though Jack is a semi-athletic kid, he never continues with the sport/activity that he picks up and usually ends up dropping it after some time. Jack does not attempt to realize that this image of him is a fantasy, and can only keep dreaming of transforming himself into the charming young man he so heavily desires to become. Eventually Jack begins to live in his â€Å"untrue† fantasies because it is the only thing that provides him with stability in his otherwise extremely unstable life. In changing his name, Jack feels that he is one step closer to becoming more like his idealized image of himself, and one step further away from his father, Arthur, who has until now, caused Jack and his mother nothing but troubles. â€Å"I didn’t come to Utah to be the same boy I’d been before. I had my own dreams of transformation, Western dreams, dreams of freedom and domino, and taciturn self-sufficiency. The first thing I wanted to do was change my name† (Wolff 8). By changing his name, Jack would be further away from his father and closer to the ideal image he has ecreated for himself. Jack’s feelings of guilt and unworthiness are motivators for his dreams of becoming that â€Å"hero† kid he so heavily desires to become. Jack wants to try and adopt his father’s responsibilities and provide for his mother and somehow bail them out of their poverty and unhappiness. Jack is still a small boy however and their situation is far away from his grasp. In order to feel self- sufficiency and happiness Jack ignores reality and begins to fabricate his â€Å"heroic† image. Jack’s life in Chinook hit an all-time low. As Jack sets out on his early morning paper route, he feels oppressed by the predawn darkness and is reminded of other absences in his life, especially now that he is on his own, â€Å"The absence of light became oppressive to me. It took on the weight of other absences I could not admit to or even define but still felt sharply, on my own in this new place. My father and my brother. Friends. Most of all my mother† (Wolff 99). It is interesting to see how Tobias uses â€Å"absence of light† as a symbol to show that he is undergoing days of darkness. Tobias isn’t literally in the dark, but he is isolated from everyone he loves: his brother, father, friends, and especially his father. Jacks loneliness is intensified by Dwights cruel methods of punishment and ceaseless criticism of his every move. The scornful criticism that Dwight doles out does not hurt Jack as deeply as he intends. In time, Jack becomes somewhat immune to Dwights cutting remarks and eventually they seize to even hurt, â€Å"All of Dwight’s complaints against me had the aim of giving me a definition of myself. They succeeded, but not in the way he wished. I defined myself by opposition to him. In the past I had been ready, even when innocent, to believe any evil thing of myself. Now that I had grounds for guilt I could no longer feel it† (Wolff 134). Jack understands that Dwight wishes to change Jack with â€Å"helpful† criticism, but Jack despises Dwight so much that he undercuts and opposes everything Dwight says. Jack cannot bring himself to believe that the criticism is true. In criticizing Jack, Dwight is trying to redefine him, but Jack is too strong to believe Dwights insults and â€Å"helpful suggestions†. Tobias Wolff does a very nice job at closing up his Memoir and making the reader feel as if it was complete. Tobias Wolff speeds up the last chapter and combines it all into a very small section. In this section the reader learns: that his father has gone insane, Dwight gets arrested for almost strangling Tobias’s mother, Tobias gets kicked out of Hill, and enlists in the army. Suddenly this momentum seizes and again the memoir begins to come to a graduated pace. Tobias continues his Memoir by introducing this quote, â€Å"When we are green, still half-created, we believe that our dreams are rights, that the world is disposed to act in our best interests, and that falling and dying are for quitters. We live on the innocent and monstrous assurance that we alone of all the people ever born, have a special arrangement whereby we will be allowed to stay green forever† (Wolff 286). The memoir thereafter changes perspective and again continues from where we left off, Tobias just sold Dwight’s guns and is heading home feeling happy and self-satisfied. Tobias leaves the pawnshop with a huge sum of cash believing it would last him for months. Tobias imagines his family reunited again with his brother, mother and father. He also envisions himself with good grades, being the captain of the swimming team, and the school embracing him with arms. Tobias feels happy and self-satisfied because as he says, â€Å"In this world nothing was impossible that I could imagine for myself. In this world the only task was to pick and choose† (Tobias 287). Tobias can keep dreaming that everything will be perfect: he will become wealthy, his family would reunite, and his education/talent would be immense. Tobias understands that he isn’t living in the real world and is only dreaming, but he doesn’t want to let go of this utopia where everything is perfect and nothing can cause him pain. Tobias continues driving home self-satisfied and happy with Chuck. Going back to the introductory quote, we can see how eventually Tobias realizes that almost all of his dreams did not come true, and he finally began to separate reality from fantasy. He realizes that as a kid he was still â€Å"half-created†: didn’t know what he wanted to become, what he was going to do with his life, and what his purpose was. Tobias also understands that not all dreams can become reality and life does not always give you flowers; it can be harsh and cause many hardships, unlike whereas in your dreams everything is ideal. Tobias also finds out that life did not predetermine him to become someone famous or well known, but he simply became a plain soldier who serves in the military and eventually goes to Vietnam. Tobias can’t stay â€Å"green† forever, meaning that he can’t keep searching for who he really is, can’t keep dreaming of being ideal. He must begin to act in the real world and let go of his fantasies.

World religions and ultimate goal of human existence

World religions and ultimate goal of human existence Introduction Throughout history, man has sought to understand his place in existence. He has sought to define his purpose and the main reason for life. Religion has provided the answers to these questions albeit through varied approaches. Christianity, Buddhism and Daoism each provide different interpretations of the goal of existence but it is only through an examination of all these worldviews that one creates an even more integrated and holistic picture of the goal of human existence.Advertising We will write a custom term paper sample on World religions and ultimate goal of human existence specifically for you for only $16.05 $11/page Learn More How the three religions look at it Daoism As the name suggests, Daoism is derived from the term ‘Dao’ which literally and philosophically means ‘the way’. All Daoists strive to follow the way; they look to achieve harmony by avoiding actions that bring out personal gain. This is the ulti mate goal of human existence. Just like Dao who came to enlighten the earth and to teach man how to allow things in the universe to follow their natural coarse then all followers must strive to do the same. In other words the ultimate goal of human life in Daoist circles it to create harmony. People must keep away from selfishness and take control of their materialist desires because this upsets the natural flow of things. Instead, one must strive to live virtuously or practice good deeds so that one can achieve immortality. To these followers, one must practice virtue so as to reap rewards of immortality from one’s gods. Not only do believers get immortality for their good deeds but they also achieve better health by sustaining energy in their bodies. In other words they get to live longer through the practice of channeling their energies (Despeux, 179). This worldview is very insightful and unique because not only does it emphasize the importance of balance, but is also sho ws the relationship between human beings and their natural environment. Unlike Christianity which mostly centers on man and his relationship with God, or Buddhism which focuses on man’s inner elements, Daoism allows one to understand the link between the earth, the heavens, man and the natural. Indeed these believers often say that the Dao stresses the natural course of everything so man must let other things remain natural. This point of view contributes towards a better understanding of the goal of human existence because it inculcates one’s surrounding. The environment is simply not made up of other human beings but also possesses plants, minerals and other forms of matter. This kind of doctrine allows one to know man’s place in his environment. It causes one to question any motives that are superficial and exploitative in nature and thus helps to prolong or create a better humanity.Advertising Looking for term paper on religion theology? Let's see i f we can help you! Get your first paper with 15% OFF Learn More Nature can only sustain itself to a certain extent. When man continues to pursue his various developments without thinking about his effects on nature then nature will bite back at him by being unable to sustain him. Therefore, man considers himself to be truly wealthy if he is rich in virtue, his surrounding is rich with diversity and if living forms are growing well (Despeux, 180). Buddhism On the other hand, Buddhism teaches that the main goal of human existence is to awaken to the ‘Dharma’ which means truth. In this context, truth refers to the impermanence of all living things. The teacher of this faith Buddha was sitting under a tree and he observed everything around him such as the birds, plants and even the tree that he was sitting under. The Dharma soon realized that everything that has life would lose it. That observation caused him to be deeply humbled because he now saw that eve rything was transient. He was filled with compassion for these living things because he realized that there was a common link between all of them. Buddha noted that human beings tend to suffer because they never really know how impermanent their lives are. They are in conflict with this truth hence the reason why they always find it hard to come to terms with the loss of a loved one or with natural progressions in life. If everyone can awaken to the truth and realize that their lives are impermanent then there will be no suffering. According to this religious view, man’s goal is to find the truth of impermanence. When he does this then he becomes filled with compassion and immediately transforms his outlook towards the life that is around him(The Dalai Lama, 35). This worldview is quite unique because it allows one to understand the importance of delineating oneself from day to day existence. It causes one to look at the bigger picture and thus refrain from suffering even whe n external conditions seem difficult and troublesome. In essence, Buddhism illustrates that man exists for a season; he, like all other living things is impermanent. In other words, it stresses the importance of living in the moment rather than frantically chasing the future. It provides an explanation as to why man tends to dwell on himself. He is always under the false understanding that he has tomorrow and so if he acquires all he can today then he will be set in the future. Such a person becomes ego –conscious or dwells on his ego by fuelling it through desire. This person cannot see that all these things are superficial and are a mere cover up of the domination of the ego. When individuals are ignorant about their real nature and the interdependence of nature then they are likely to believe the guise that they have great power. It is only by focusing on the act of selflessness that one can become enlightened and eliminate the problem of this falsehood. The principle ther efore provides a solution towards the problem of materialism (The Dalai Lama, 17).Advertising We will write a custom term paper sample on World religions and ultimate goal of human existence specifically for you for only $16.05 $11/page Learn More Buddhism, through its teaching on the truth of impermanence as the ultimate goal of human life, also illustrates the important connection between the mind and the senses, emotions and reactions. As one continues to focus on the external, one continues to fuel the ego and the mind will keep on racing and dwelling on external things. However, as one starts to rest one’s mind and experience the sense of being, then one becomes aware of the present. The process of meditation which is commonly practiced in Buddhism causes the mind to simply watch and experience the senses rather than to try and control them and the end effect is less or no suffering. Christianity In Christianity, the ultimate goal of human exist ence is to pursue holiness. In the beginning, God created man and he did so in his own image. God desired that man would remain pure in his sight eternally but something happened to change that i.e. sin. Sin blocked man from fully reaching God’s great will and thus contributed to his immense displeasure with man. God therefore instated certain mechanisms in order to correct this state by sending his only begotten son. It is only through salvation that one can be redeemed from this imperfect state (Wallace Rusk, 59). In other words, sin is destroyed through the sacrifices made by Jesus Christ-God’s son and man can therefore be reconciled back to his creator and live life as it was originally designed. God had a glorious plan for his creation and man was made to serve him. Comparison of Christianity, Buddhism and Daoism on the ultimate goal of human existence All three religions tend to stress the insignificance of man with regard to the ultimate goal of life. In Daoism , man is only part of the whole; he is part of the universe and his significance is not greater or less than that of everything else in it. If man pursues the ultimate goal of practicing virtue then he can live a much better and fulfilled life (Despeux, 180). Similarly, Buddhism stresses the insignificance of man in terms of time. The ultimate goal is to become aware of the truth or the impermanence of life. Since man does not have the ability to control time then he is only temporary. Human beings tend to suffer when they focus on their own happiness over that of others. This suffering comes in the form of guilt, conflict, pain upon loss and many more. It is only through achievement of the ultimate goal or it is only through a deeper understanding of the fleeting nature of life that one can be fully liberated. Therefore, according to Buddhists, man must be humbled by his insignificance in the realm of time (The Dalai Lama, 70).Advertising Looking for term paper on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Since he really has no control over it then he should accept that reality. Christianity looks at the insignificance of man in a different light. It compares man not to his environment as is the case in Daoism or to time as is the case in Buddhism, but it focuses on the insignificance of man in relation to his creator. Since man was created By God, then he must not depend on his own understanding. His ways are imperfect and full of wrong doings so he must look towards God for guidance (Wallace Rusk, 59). The comparison here is between man and his creator rather than man and his universe. In fact, it can be argued that in Christian doctrine, man is much greater than other components of his environment because he was bestowed with the responsibility of taking care of it. Also, man has intellectual abilities that allowed him to comprehend and appreciate God’s gift. Those capabilities make man special and distinct from other creatures. Nonetheless, this does not make him greater than his creator. Man’s sinful ways make him imperfect in the eyes of God and he is therefore inferior in this context. The insignificance of man to God can also be witnessed through several Bible teaching such as one found in the Book of psalms 39: 4-7 (Wallace Rusk, 59). It is stated here that man has no control over what happens tomorrow as life by its very nature is very unpredictable. Plans and investments made are done in vain because no one really knows what the future will bring. In the fifth verse, the psalmist acknowledges how weak and frail he is before God. His life is like a breath which fades away in an instant. In the sixth verse, it has been described that toiling and laboring is done in vain. All these assertions illustrate just how man is insignificant relative to God. It is only through the pursuance of the ultimate goal that man can deal with that insignificance. All three religions frown upon materialism in all its ways and forms especially in light of t he ultimate goal of human existence. However, some religions focus more on this element than others. For instance Buddhism’s very foundation is based upon this premise and that is the reason why the ultimate goal of human life as proposed by these followers mostly centers on living a non materialistic life. Since impermanence of life plays a fundamental goal in this religion then material goals have no place in human life (The Dalai Lama, 27). In Buddhism, the ego deceives man to think that he has ultimate control over his life. It is demanding and hysterical and always calculating how it can cause man to win in a certain situation. Buddha states that this kind of materialism is not natural to the human existence and is actually a form of deception. The doctrine holds that wisdom, the inner spiritual voice or the discriminating awakening is what allows man to discern the truth. Materialism in all its forms can simply be eradicated if man pursues the ultimate goal of his exist ence which is awakening to truth. Those people who have achieved this goal always have a strong wise guide who causes them to discern the difference between materialist tendencies of the ego and the truth of the inner wise guide. In this regard, there is absolutely no place for materialism as it is represents the exact opposite of what the ultimate goal of humanity strives for. Daoism is almost as committed to abandonment of materialism in humanity as Buddhism. In Daoism, it has been explained that the ultimate goal is to practice virtue so as to maintain balance in the universe. This balance is brought about by the struggle between two forces i.e. Yin and Yang. Yin is a feminine force which is soft, cold and mild. Yang is the exact opposite because it represents a masculine force which is hot, hard and ambitious. These forces always tend to struggle against one another and it is only through the maintenance of balance that harmony can be restored. By striving for the ultimate human goal (practicing virtue), one can ensure that the balance between these excesses is minimized. Given the background of sources of disharmony in the universe, it is crucial to understand where materialism enters into the debate. Daoists hold that one of the excesses of nature’s opposite forces is Yang. This force is aggressive and hot; it is also self centered. Exploitation of other things for personal gain and getting interest and profit causes nature to move more towards the qualities of Yang than Yin and this means an imbalance. It is only by minimizing this human desire that one can live harmoniously with nature (Despeux, 180). Daoism therefore shows that materialism has no place in the way things are. In Christianity, materialism is also talked about and discouraged albeit in an interpretive way. Selfish ambition becomes sin and this is often depicted through materialism. Even Jesus himself stated that â€Å"it is easier for a camel to pass through the eye of a needle t han for a rich man to enter the kingdom of God† (Mark, 10:25). In this verse, Jesus was not saying that all rich people are doomed to condemnation; he was simply affirming that their materialistic nature is what leads them to greater sin and prevents them from reaching the ultimate goal of humanity which is holiness. As one looks at interpretations of the ultimate purpose of human existence across the three religions, one immediately realizes that there is one religion that takes on a very different premise from the others. While Buddhism and Daoism tend to look at humanity’s goal from a moral relativist stance, Christianity dwells on an absolute perspective. In Christianity, the ultimate goal is transform man from his state of sinfulness to a state of holiness. In order to achieve this, one must accept that Jesus Christ is the only true way and he is the only one who can save man. Otherwise, one will be judged and punished by God for continuing to live in sin (Wallace Rusk, 59). On the other hand, Daoism simply dwells on practicing virtue as the ultimate goal so as to maintain harmony. There is no strong distinction between moral wrongs and rights so there is no need to judge anyone. Furthermore, in Daoism, there is no need for a savior because there was no personified creator who built the universe so man’s existence was not divinely designed. In fact, Christianity rejects assertions made by Daoism followers that practicing virtue will cause one to be aligned with Dao or the ‘true way’. They believe that Jesus is the true way because he is the only one who can deal with sin. Buddhism also differs from Christianity in terms of the ultimate goal of existence because it simply focuses on awakening to the impermanence of life. This faith places the responsibility for transformation upon man himself as he is the one who will discern components of the ego. Once again, a concept of moral relativity can be detected in these principl es. Buddhism goes beyond any right or wrong because its focuses on the compassion and acceptance of the flawed state of the human being. On the other hand, in Christianity, there is a right and wrong way of life and only Christ transforms. Conclusion The three religions Daoism, Buddhism and Christianity have different worldviews concerning the ultimate goals of human existence because they focus on maintenance of harmony, awakening to the truth and holiness respectively. However, these perspectives do posses certain similarities because they all involve acknowledgement of the weakness and insignificance of man and the disrespect of materialism. However, Buddhist and Daoist teaching on this ultimate goal differ from Christianity because the latter is absolutist while the other religions are relativist. Despeux, Catherin. Taoism: the enduring tradition. Chinese religions journal, 33(2005): 178-180 Wallace, Richard. Rusk, Damaris. Moral transformation: the original Christian paradig m of salvation. New Zealand: Bridgehead, 2011 Dalai Lama. The Dalai Lama’s little book of inner peace. London: Snow Lion Publishers, 2005

China Social Relations and Public Life Under Mao Zedong and Deng Essay

China Social Relations and Public Life Under Mao Zedong and Deng Xiaoping - Essay Example Moreover, the strategy was to open China to the rest of the world through the adoption of various reconstruction policies. Moreover, Deng Xiaoping in the second half of 20th century put various policies that saw China become an economic hub and one of the main contributors in global economy. Consequently, China is now posing a great challenge to major economies of the world and the already existing superpowers. A China foreign relation has changed tremendously since 1949. This was to ensure the issue of national interest prevails and to safeguard its diplomacy status. Both Mao Zedong and Deng Xiaoping were part of these foreign changes and important symbols of Chinese history at this period. The history of republic of China can be divided into reign of Mao Zedong (1949-1976) and the reign of Deng Xiaoping (1978-1997) (Hephaestus Books 80-84). This paper seeks to compare and contrast China’s social relations and public life under Mao Zedong and Deng Xiaoping. Under the leadersh ip of Mao, China saw a change in foreign relations strategies. Mao foreign strategies were mostly to safeguard the security interest of the people republic of China. Moreover, Mao ensured that there was protection of China’s state sovereignty and its territory from countries surrounding it especially Japan. Mao foreign strategies can therefore, be summarized as a means of survival and security maintenance (Slavicek 28-35). However, in Deng Xiaoping’s era the strategies adopted by Mao changed significantly. In his reign, the priorities of foreign relations changed significantly. Consequently, Deng purpose was to ensure there was international sobriety so as modernization could be achieved in the republic of China. Moreover, Deng fought for the founding of the latest worldwide political and economic systems. Deng issues of modernization were aimed at overseeing China unification through the return of Taiwan, resistance of hegemonies and ensure sustenance of world peace. Furthermore, economic construction was the underlying factor of these set goals (Kau and Marsh 337-345). In addition, Mao foreign relations strategies were based on war and revolutions. In contrast, theme of peace and development strategies characterized Deng era. Mao was generally influenced by a protracted revolutionary war in establishing communism in China. Mao Zedong take on China was that it was a revolutionary country and therefore could support revolution in other parts of the world. Mao believed that world could only be shaped through revolution (Slavicek 56-60). However, there was a change in this policy during Deng’s era. Deng advocated for peace and had a notion that world war could be belated and avoided. Deng also believed that world status could only be achieved through peace and developments (Kau and Marsh 75). In addition, under the leadership of Mao, foreign relations were achieved through the perspective of an international united front. This was one of the three factors instituted under the communist revolution and regime of Mao Zedong. The unitary system was to ensure there was success in fighting a common enemy and therefore, involved forming allies with friendly nations (Slavicek 72). However, in the era of Deng Xiaoping, the issue of alliance was dropped from the policies and autonomy and non-alliance was part of this administration. Under Deng, China’s relation with two superpowers became minimal and fought to have an edge in the global arena. There was no formal recognition of any

Hip hop Essay Example | Topics and Well Written Essays - 500 words

Hip hop - Essay Example Some of its political elements include mockery of the worst aspect of slavery such as the dozens (slave auctions) and battling (putting someone else down through poetry). In hip hop, African Americans found a medium to express their message, similar to the jazz music of the earlier decades to vent their frustrations against widespread racial discrimination and their marginalization in American society which only lately has been rectified by laws. In a sense, hip hop music and its accompanying culture is closely related to another and unique newly-invented black American form of expression which is slam poetry. Many people are not familiar with this new art form of spoken poetry but blacks were the first to popularize a more vibrant form of poetry reading, where it assumes the form of a performance act done on the stage and in full view of the public. Poets not only read out aloud their compositions but also act out their poems messages in a convincing and entertaining manner. Both hip hop and def poetry (as slam poetry is oftentimes alternatively called) share a common characteristic of free verse. It had a similar provenance from another black American musical art form which is reggae. Both forms of artistic expressions employ a rhythmic cadence that is pleasing to the ear and the mind; these forms exhibit creativity, originality and imaginative composition. In a sense, both are also considered as performance arts (Aptowics, 2008, 213) in which the singer or poet, as the case may be, has to dress for the part and employ a variety of props such as an appropriate dress, composure, tone of voice, manner of delivery, posture and non-verbal body language such as hand gestures or facial expressions. What I like most about hip hop and its culture is an ability to compose lyrics not constrained by meter, indentation or format; this is

Instructional Design Outline Research Paper Example | Topics and Well Written Essays - 2000 words

Instructional Design Outline - Research Paper Example The main purpose of education is to nurture critical thought, capacity for independence and creativity in general. Educational institutions need to ensure that young individuals leave formal education armed with the skills, aptitude, and confidence needed to face life outside school (Brown & Green 2011). It has in the past been believed that educational success of a child is dependent upon their background. This is however not the case. Educational success is determined by the willingness of the student to learn, their hard work as well as the effectiveness of the educator in teaching. Educators in the 21st Century have come to understand the importance individual education since the young generation of today is the future of tomorrow (Brighouse & Woods 1999). Just as it is in the business world and other industries, the educational sector has become a diverse and cultural center where students from different backgrounds come together to learn. Due to this fact alone, the educators o r teachers need to consider the fact that each individual student has their own special needs in as far as learning is concerned (Brown & Green 2011). For this, a planning process is required. ... According to majority of literature focusing on education, learning is more likely to result to change in practice once a needs assessment has been carried out as personal incentive tends to drive educational effort. Creation of a Needs Assessment Plan can be made for a number of reasons and therefore it is important that its objective or goal be defined, and determine the method of delivery (Brighouse & Woods 1999). It is believed that needs assessment in itself enhances educational effectiveness as well as the outcome but it is crucial that it be placed within the wider process of planned learning (Brown & Green 2011). Educators need to be aware of the fact that individual and group learning needs differ where one may fail to address important needs and interests of individual students. It is thus important to develop a balance when establishing a needs assessment. As aforementioned, the world is rapidly changing and this creates pressure on educational institutions to ensure acces sibility and equity where resources are lacking or are less. There is also an increased demand in the need for institutional autonomy in addition to tremendous and heightened transformations taking place in a turbulent external environment (Brighouse & Woods 1999). One importance of a Needs Assessment Plan in learning is to examine as well as evaluate discrepancies while facilitating the creation of priorities of responses to the needs (Brown & Green 2011). A needs assessment is an important instrument of educational planning, evaluation and implementation where decisions about priorities are made. It also reduces uncertainty with regards to the planning process. Irrespective of their differences, students are expected to

Cardiac Contractility Assignment Example | Topics and Well Written Essays - 250 words

Cardiac Contractility - Assignment Example In a scenario, where there is excessive blood loss to an extent that compensatory mechanism cannot maintain sufficient venous return, a decrease in venous return results in the decreased cardiac output. As heart not able to meet the body requirement, the condition is known as a cardiac failure. Following graph (fig.8) represents the interaction of Frank-Starling and venous return curves. Â  While plotting variables on this Model graph it is assumed that factors affecting another curve such as arteriolar or venous constriction are eliminated. It will affect the predicted values by shifting or alternating the curves above or below normal. For example, while discussing the scenario of blood loss it was highlighted that compensatory mechanisms have failed to restore normal cardiac output. It is important because, during initial blood loss, compensatory mechanisms such as sympathetic vasoconstriction can decrease venous compliance and restore adequate venous return. The factors causing an increase in contractility work by causing an increase in intracellular calcium ions (Ca++) during contraction.

Not sure Essay Example | Topics and Well Written Essays - 1000 words

Not sure - Essay Example This entails display of excellent characters thus, promoting human virtues. Confucians have an optimistic view of humankind. They believe in the possibility of the ordinary man to become awe- inspiring and thus, man is teachable, perfectible, and improvable. This is achievable through personal as well as communal endeavors and is possible by self-creation and self-cultivation. Moreover, it focuses on cultivation of virtues such as ren, yi and li (Juergensmeyer, 70). Ren advocates for humaneness and altruism for people in the society, yi advocates for moral disposition to shun evil and righteousness while li advocates for the propriety and norms on human behavior in a society. On proper governance, it advices a person who wants to rule to first rule or govern himself before governing others (Haynes, 14). Therefore, for one to become a good leader, he should understand the principles and values for governing as this would provide him with the knowledge necessary for ruling others. Both Taoists and Confucians promote human virtues for honesty and naturalness for a successful life (Juergensmeyer, 70). They promote such values since they make life more comfortable and facilitate peaceful coexistence. However, Taoists disagree with the notion of governance through the establishment of laws and regulations. It sees the laws and regulations as a means of promoting rebellion and restricting the way man should live on earth (Haynes, 12). Conversely, Confucians accept the issue of governance, but on condition that the ruler first rules himself before ruling others. Taoists and Confucians have positive implications on human life and proper governance in that they facilitate the establishment of virtues and understanding the principles of proper governance. "Life and works of Confucius, by Prospero Intorcetta, 1687 Retrieved from Dec, 10, 2012 from http://members.tripod.com/~laotzu_2doagod.html Confucian temple in Kaohsiung, Taiwan, Republic of China 2) Tariki refers to the power or authority of Amitabha Budha, which is other power. However, jiriki refers to self-power and ability of a person achieve liberation or reach enlightenment. It advocates for one to experience own truth and not rely on others’ experience for truth. The age of mappo refers to the age or period of degeneration of Buddha’s regulations and laws. It is believed to refer to the current or modern age in human history. Shinran Buddhism believes that recitation of Amitabha Buddha supports faith, as well as birth within paradise of Pure Land to attain enlightenment (Naberman, 113). It was among the largest schools of thoughts of Buddhism in Japan until the demise of the founder, Shinran. Pure Land of Honen Buddhism believes in tariki. According to the believers, repeated chanting the phrase namu amida butsu, otherwise regarded as Homage to Amitabha Buddha results in enlightenment (Naberman, 115). This enabled it become very popular within Japan. Nichiren Daishonin introdu ced Nichiren Budhism and entails mediation that employs a repeated phrase of mantra known as namu myo renge kyo. It is a form of salutation to Lotus Sutra for happiness, enlightenment, and

Cardiac Contractility Assignment Example | Topics and Well Written Essays - 250 words

Cardiac Contractility - Assignment Example In a scenario, where there is excessive blood loss to an extent that compensatory mechanism cannot maintain sufficient venous return, a decrease in venous return results in the decreased cardiac output. As heart not able to meet the body requirement, the condition is known as a cardiac failure. Following graph (fig.8) represents the interaction of Frank-Starling and venous return curves. Â  While plotting variables on this Model graph it is assumed that factors affecting another curve such as arteriolar or venous constriction are eliminated. It will affect the predicted values by shifting or alternating the curves above or below normal. For example, while discussing the scenario of blood loss it was highlighted that compensatory mechanisms have failed to restore normal cardiac output. It is important because, during initial blood loss, compensatory mechanisms such as sympathetic vasoconstriction can decrease venous compliance and restore adequate venous return. The factors causing an increase in contractility work by causing an increase in intracellular calcium ions (Ca++) during contraction.

Project X Essay Example | Topics and Well Written Essays - 500 words - 2

Project X - Essay Example he form of auditing, internal controls, policies and procedures, budget restrictions, and the like all of which can be enforced at some costs given the assumption of symmetric information (Frame, 2003). The main techniques of risk monitoring include assessment, cross-functional teams, inspection, interviews, reports, observations and reviewing. The most usual ones of these are inspection and control charts, and it is possible to use flowcharting and trend analysis to see whether production facilities and budget to the norm or getting worse. However, these tools are used rather late in the day and are more to do with correcting errors and confirming that what is being delivered is what is required. More emphasis needs to be placed on making sure the correct quality or performance is specified at the outset and clearer recognition of the need for a well-motivated team that clearly understands the project. Some researchers underline that performance monitoring is a part of risk management and control. â€Å"Performance monitoring involves measuring operational activities, analyzing the resulting metrics, and comparing them to internally established standards and industry benchmarks to assess the effectiveness and efficiency of existing operations† (Risk Monitoring and Reporting, n.d.). For project X, the most effective monitoring and control methods will be assessment, cross-functional teams and inspection. Cross-functional teams perform an important role in organizations joining different project areas. To achieve the task requires clear definition, good planning, clear roles and responsibilities, appropriate resources and regular reviews as the project proceeds. Inspection (independent monitoring) will help managers to provide external analysis of the resources, current technological processes and compare them with established standards (applied to the industry in general). Interviews and reports can be identified as internal control methods, which allow a manager

Philosophy of education Essay Example for Free

Philosophy of education Essay Philosophy is a set of beliefs or ideas one has towards their discipline or line of work. Don Kauchak and Paul Eggen, authors of the textbook â€Å"Introduction to Teaching: Becoming a Professional,† define philosophy as â€Å"The study of theories of knowledge, truth, existence, and morality† [ (Kauchak Eggen, 2011) ]. The philosophy of education is a very important aspect of teaching. It is meant to guide teachers in the classroom and offer insight to the thinking of past experts [ (Kauchak Eggen, 2011) ]. It often will answer the main questions any new and even seasoned teachers have when preparing to teach in the classroom. There are various degrees of philosophy, for example; there is the philosophy of life, the philosophy of religion, and the philosophy of education. However, there are four philosophies of education they include: Perennialism, Essentialism, Progressivism, and Social Reconstructionism. After calculating my scores on the philosophical assessment in the Kauchak and Eggen textbook, I found that my personal philosophy of education is an equal combination of Perennialism and Social Reconstructionism. According to Kauchak and Eggen, Perennialism consists of the teaching of classic knowledge [ (Kauchak Eggen, 2011) ]. This includes literacy, mathematics, and science. Another way of looking at this is teaching student’s subjects that they will use in the future, even if it does not seem relevant now. The definition of perennial is â€Å"long-term† and that is exactly how a teacher with a Perennialism philosophy teaches. Social Reconstructionism, according to Kauchak and Eggen is â€Å"An educational philosophy suggesting that schools, teachers, and students should lead in alleviating social inequities in our society† [ (Kauchak Eggen, 2011) ]. In other words, a teacher with this philosophy teaches their students about social problems, improving society and teaching their students about personal responsibilities. Perennialism and Social Reconstructionism are each on opposite ends of the spectrum. Social Reconstructionism focuses more on the society in which the student lives, while Perennialism focuses more on the intellect of the student. Having these two as my personal philosophies is a bit difficult. While I do believe teaching tolerance and understanding is important, I also know that learning mathematics, science and literacy is equally important. After reading the scenario on page 219 of the Kauchak and Eggen textbook, I would respond to the students by first trying to motivate them. Offering incentives is a great way to get students’ attention; they are more eager to pay attention if they are pursuing it to get something out of it. You can use anything as a motivator; my favorite was always free dessert at lunch! You can also give extra credit points on the next quiz or for younger students you could offer an incentive such as â€Å"line leader† or â€Å"bathroom monitor† for the day. The younger students love when they think they are in charge of something, it can also help their self-esteem knowing they are doing something important. I do believe this is more of an example of Perennialism, however, depending on the specific motivator and the response it gets; it could be Social Reconstructionism as well. The second response I would try is starting a discussion. I would try getting the students’ attention by putting them in discussion groups or having a discussion as a whole class. This would definitely be an example of Social Reconstructionism. This encourages the students to work together and to come up with a solution together. It gives them a chance to ask each other questions before asking the teacher. It also compels them to stay focused on the topic and eliminates the â€Å"my hand wasn’t raised† excuse. My third response, though I would make it my last resort, would be to write a summary on what was taught during the instruction. By doing this, it makes the students want and need to listen in order to do their assignment correctly. This also offers a chance to get some feedback from the teacher and allows you to reflect on what you learned and what you need to work on. This is an example of Perennialism, as it deals with the thought process and encouraging literacy. While Perennialism and Social Reconstructionism are complete opposites, they also share some characteristics, making it easier to teach using both philosophies. Many common knowledge subjects can be transitioned to include activities that work well to alleviate social problems. In math, you can have the students work in groups. This promotes team work and logic. In literacy, you may give reading assignments dealing with a specific problem in society (e. g. poverty, bullying, etc) and have the students write summaries on what they read. This can promote logical thinking as well as establishing knowledge of the society issue in the reading.

Strategies and public relations of Hilton

Strategies and public relations of Hilton In todays vital range of competitive business environment there has been a shift from traditional marketing towards more varied approaches. In particular there has been a change from transactional to relationship management in marketing. I certify that this assignment is my own work, based on my personal study and or research. I have acknowledged all material and sources used in the preparation of this assignment, including any material generated in the course of my employment. I have not copied in part, or otherwise plagiarised, the work of other students. I have read and I understand the criteria used for assessment. The assignment is within the word and page limits specified in the unit outline. In other words, the use of any material in this assignment does not infringe the intellectual property/copyright of a third party. I did very hard work for this assignment and full concentrate on my work. I did try to do my best. Hilton worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended -stay suites and mid priced hotels. For 90 years, Hilton worldwide has been offering business and leisure travellers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands care comprised of its more than 3,300 hotels in 77 countries and include Waldorf Astoria hotels and resorts, Conrad hotels and resorts, Hilton double tree, Embassy suite hotels, Hilton garden Inn, Hampton Inn and suites, Homewood suites by Hilton and Hilton Grand vacations. The company also manages the world-class guest reward program Hilton HHonors. Hilton Hotels properties are renowned for their convenient and strategic locations within major countries throughout the world. Also synonymous with the brand are the high level of persona l service guest receive, and the extensive range of comprehensive business facilities available in luxurious settings. This hotel is built in 1963 as a showcase for international guests; this stunning New York City hotel has warmly welcomed families visiting the worlds fair, representatives attending political conventions and certain Fab Faur from England, coming to appear on the Ed Sullivan Show. With a multilingual staff of professionals, a wide choice of elegantly appointed accommodations, this extraordinary NYC hotel looks forward to continuing its legacy of service and guest satisfaction. MARKETING The marketing function is the study of market forces and factors and the development of a companys position to optimize its benefit from them. It is all about getting the right product. There is a difference between sales and marketing, marketing people deal with markets that contain many potential customers, and they talk to them as a group. Whereas profit or service to the customer at the right place at the right time. Marketing is much more than just advertising or PR. Its a way of doing things that starts with a potential customer and ends up with a profit. In the middle are competitors who are after the same customers and same profits. In the business as a marketing person, its necessary to use some proven tools and techniques to attack the competition and gain the customers. Marketing is the process where a company satisfies customer needs with a product and service at a price that generates a salespeople deal with a few customers and talk to them one at a time. According to me Marketing is a body of knowledge concerned with the relationship of a business to the marketplace. This market place is made up of customers, potential customers, competitors, suppliers, distribution channels, communication media and government regulations. It is a key of discipline that enables the producers of goods and services to interpret customer wants, needs and desires and match, or exceed them, in delivery to their target consumers. Marketing is also a mixture of all the activities of advertising promotion, publicity, deciding the look and feel of the product, how it will be sold and send to the consumer etc .All of these are the different parts of the marketing, they are not marketing. According to Philip Kotler (2006), Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Eric Davies and Barry Davies (2 edition), Institute of Management, Successful Marketing in a week, Marketing is the identification and profitable satisfaction of customers needs'. The Charted Institute of Marketing, Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably. We define marketing management as the analysis, planning, implementation and controls of programs designed to create, build and maintain beneficial exchange with target buyers for the purpose of achieving organizational objectives. According to Bennett (1995), The process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals. According to handouts The American Marketing Association defines marketing as, The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchanges that satisfy individual and organisational goals. Facets of Marketing: Marketing has two sides first is philosophy, an attitude, a perspective or a management orientation that stress customer satisfaction. Second marketing is a set of emotions used to implement this philosophy. This is the marketing process. In hospitality marketing, the product is the experience of the guests. This experience has both a goods component (like food) and an interactive component, which we call service. In practice, hospitality employees become part of the product (experience). Another way every employee is part of the guests experience, because the typical hospitality organisation is highly personal and interactive. APPROACHES TO MARKETING Product orientation: Product orientation means focuses on the internal capabilities of the hotel rather than on the desires and needs of the marketplace. The benefits offered by a product or service can include: Convenience and accessibility. Good after-sales technical support and advice. Comfort and ease of use. Accountability- the knowledge that if things go wrong, the manufacturer will put them right. Courtesy and helpfulness of staff. Attractive, appropriate and efficient design and packaging. Peace of mind- the knowledge that you can trust the hotel, that your needs are understood and the good or service you have purchased will not let you down. Sales orientation: A sales orientation is based on the ideas that people buy more goods and services. In marketing a product is important to establish a unique selling proposition which sets business, brand or product ahead of the competition. Creating a unique selling proposition is particularly important in providing services. Unique selling propositions are usually set out in advertising. Therefore, the focus of a sales orientation is still the product, or what an operation has to offer. Marketing orientation: Marketing is based on the ideas how the product comes out in the market. The right place is profitable for the product. It focuses on customer wants and needs and integrating all the organisations activities, including production, to satisfy these wants. Achieving long-term goals for the organisation by satisfying customer wants and needs legally and responsibly. Societal Marketing Orientation: The Societal Marketing Orientation is the newest marketing concept. This concept holds that the organisation should determine the needs, wants and interests of target markets and deliver the desired satisfaction more effectively and efficiently that competitors in a way that maintains or improves the consumers and societys well being, whether the marketing concept is adequate in the age of environmental problems, resources shortage, rapid population growth, worldwide inflation and neglected social services. The pure marketing concept ignores possible conflicts between short run consumer wants and long run societal needs. Like a Hotel, Hotel chains have established no-smoking floors and no smoking sections in their restaurants. Fast-food restaurants that practice the societal marketing concept pursues more environmentally sound packaging and produce foods with more nutritional value. Resort developers must consider the impact on the environment not only of their initial construction but also of the disposal of waste products and their use of water. MARKETING PLAN Marketing plan is designed to implement the strategies chosen at the corporate and strategic business unit levels. Writing a marketing plan of the hotel allows you to examine the hotel environment in conjunction with the inner working of the business. The marketing plan allows the marketing manager to enter the market place with an awareness of possibilities and problems. The development of a marketing plan every year is also important because good strategies are equal to success. It is noted that the long term effect of a marketing plan is hard to measure with precision. Ronald McDonald and Santa Claus have such things as long term effects. Elements of Marketing Plan Current Situation: Its important to assess market trends and the competition. These days, most forward thinking marketing people also involve salespeople to help their understanding. This is because sales people have an intimate knowledge of individual customers and competitors. Marketing Objectives: This is to help potential customers understand what your business does. It includes brochures, presentations and website. Salespeople should use these to describe the business and explain the benefits of your products to individual customers. There are all important goals to determine which ones you want to achieve first, second and so on and which are most easily and effectively executed. Swot Analysis: The total evaluation of a hotels strengths, weakness, opportunities and threats is called SWOT analysis. The best marketing people know exactly what they are good at, and what they are not so good at their strengths and weaknesses, it comes in internal analysis of hotel. In strategic planning opportunities and threats come in external analysis of the hotel. Competitor Analysis: Every business has competitors and its good for combined spend on promotion and advertising increases the size and growth of the market. It must understand that who is competitors, things like location, business size, website, product information and their target customer groups. Must spend time working out their strengths and weaknesses. Monitor their website every month and keep an eye open for them in a press. Try and work out what they are trying to achieve and where they are going. Try and guess how much they depend on a particular product or market. Market Research: Marketing people have come to rely too much on research, and they use it as a drunkard uses a lamppost for support, rather than for illumination. David Ogilvy Its important to know about existing and potential customers and need to establish basic information about them. Advertising and promotions assessment Market tracking Customer satisfaction Market segmentation Target Markets: It depicts which markets are most worthwhile and important for organisation. Marketing Tools: Its important to develop a sort of shopping list of the promotional tools organisation use and what budget organisation will devote to customers. Monitoring: Organisation will need to decide how it is going to monitor its performance. Monitoring is an important phase of the marketing process. SWOT Analysis HHC, like all major hotel corporations, is continuing to recover from the events of Sep.11th. This tragic human event also delivered a financially devastating blow to the travel industry as a whole and to the hotel industry in particular. In order to fully recover and thrive in the coming years, HHC must assess its overall all strengths and weaknesses as it moves forward through the new millennium. The following SWOT Analysis sheds some light on some of the pitfalls and opportunities that await the Hilton Hotels Corporation. Strengths Strengths are the positive aspects and distinctive attributes; It provides a significant market advantage. Strength is essential part and power of the hotel. Brand Recognition: Hilton has a good reputation and their name is well known. Hilton is a leader in the hotel industry. Its good to make their product, their packaging and their tangibles look different to those of their competitors, it is essential to make them support their brand values. Demand-Supply gap: Hotel remains proper gap in demand and supply products. It gives good results to the hotel and get promotion. Diversification of products: Hilton is more than hotels. They also generate revenue from gaming and entertainment. By being involved more than one industry. Hilton has a benefit of drawing from one part of its business if another part becomes less lucrative. Gaming and entertainment (as well as hotels) serve different customers needs. While this diversity does not automatically insure success, it does help the company to balance out its profits across three areas of the business. Hilton Hotel Corporation (HHC) is a well established organization and industry leader in the hotel, hospitality and gaming industry HHC is well diversified across the industry with hotels in the high end, business and mid-priced classes in their product mix Brand recognition HHC also possesses solid integration features such as owning the companies that manufacture its furniture and has invested in online reservation travel enterprises Hotel facilities: Hilton Hotel has a full service spa, a health club, an outdoor-pool, a steam room, a sauna, wireless and wired high speed internet access is available in public areas. The luxury properly features two restaurants for surcharge, guest receive, transportation including an airport shuttle and an area shuttle. Guest parking is complimentary. Event facilities consist of a ball room and conference/meeting rooms. The staff can arrange concierge services, wedding services, event catering. Guest Rooms features coffee/ tea makers and complimentary bottle water. Bathroom offers separate bathtubs and showers with handheld showerheads, phones, scales. All guest rooms are non-smoking. There are no room charges for children 12 years old and younger who occupy the same room as their parents or guardians, using existing bedding. The following fees and deposits are charge by property at time service, check -in check-out. In last, laundry facility, massage-spa treatment room and wheel chair are also available. Hilton Hotels are known for a high level of comfort and prestige. The Port of San Diego and Hilton are planning to develop a 1200-room hotel on the waterfront adjacent to the San Diego Convention Canter. The prestigious Hilton Malta promises the best in accommodation and a high standard of service for which Hilton hotels are renowned. For business or pleasure the Homewood suites by Hilton hotels are designed with all the comforts of home in mind. The Hotels are the Official Hotel Group of UK Athletics and the Great Britain and Northern Ireland Athletics Team. Hilton Hotels are now building computer files on customer preferences using a system called On Q, pronounced on cue. The Hotels are known across the globe and offer a choice of 2700 quality hotels in the UK, Europe, Asia, America, Africa and Australia. Hotel chain: Hilton Hotel develops many countries. This is the deluxe hotel in the Newyork city. Hotel chain is vital part of the strengths of the hotel. Hilton hotel is worldwide. Customer Satisfaction: Customer satisfaction with a purchase depends upon the products performance relative to a buyers expectations. A customer might experience various degrees of satisfaction. If the products performance falls short of expectations, the customer is dissatisfied. If performance matches expectations, the customer is satisfied. If performance exceeds expectations, the customer is highly satisfied or delighted. Expectations are based on customers past buying experiences. Hotel strengths with customer satisfaction as table setting, better offers, easy switch suppliers, location and good management team etc. Weaknesses HHC may be two narrowly focused making it vulnerable to a downturn in the global economy and other world-wide catastrophes that could limit global travel such as the bird-flu and a significant terrorist strike HHC may be vulnerable to workers strikes and crack down on undocumented workers in the U.S. Most of its holdings are in the U.S. Opportunities HHC should offer an array of distinctive and specialized services to the high end guests and high rollers such as Wedding planning hosting Spas that specialize in personal services Personal trainers HHC should look to expand into or acquire a cruise line A cruise ship is little more than a hotel that floats this would essentially match what it currently does with its leased properties Gaming activities would escape regulation, etc. Take advantage of emerging markets, especially with business class and mid-priced markets Threats HHC must be careful not overextend its efforts to mix entertainment and gaming Also the extension of credit and other side effects of gaming can slowly but surely nibble away profits September 11th was a major blow to the hotel industry. A similar event could result in another down turn. The hotel has many competitors like the Oberai Towers, the Marine Plaza, The Orchid, Le Meridian etc. Relationship Marketing: Relationship Marketing involves using methods and tactics to develop long term relationship with customers in order to retain them. An organisation must exceed customer satisfaction to develop a healthy relationship with customers. Traditional transactional marketing involved the organisation focusing all of its marketing efforts on attracting the customer for one off sales. Company must put into place tactics to attract customers. To attract customers promoting the product and brand, offering good quality products, services and competitive prices. Attracted customers to be retained with organisation. Methods used to retain customers include Loyalty cards, a good customer service, product variety and quality. (Handout) Marketing Strategies Marketing strategies are the means by which marketing objectives will be achieved and are generally concerned with the seven elements of the marketing mix. It deals with pricing, selling, and distributing a product .Using a market development strategy, a company or business unit can capture a larger share of an existing market for current products through market saturation and market penetration or develop new markets for current products. What a company wants to accomplish, in terms of such things as market share and volume, is a marketing objective. How the company intends to go about achieving its objectives is strategy. Strategy is the overall route to the achievement of specific objectives and should describe the means by which objectives are to be reached, the time programme and the allocation of resources. There is clear distinction between strategy, and detailed implementation, or tactics. The following headlines indicate the general content of strategy statements in the area of marketing which emerge from marketing literature:- Policies and procedures relating to the products to be offered, such as number, quality, design, branding, packaging, positioning and labelling, etc. Pricing levels to be adopted, margins and discount policies Advertising, sales promotion, direct mail, call centres and the internet, along with The mix of these, the creative approach, the type of media, type of displays, the amount to spend, etc. What emphasis is to be placed on personal selling, the sales approach. Sales training, etc. The distributive channels to be used and the relative importance of each Service levels, etc., in relation to different segments. Marketing Mix In marketing, one such conceptual framework that is particularly useful in helping practitioners structure their thinking about marketing problems is called marketing mix. To devise a product or service which will be seen as different in the eyes of prospective customers, to the point where they will prefer it to all competing substitutes, is obviously the ultimate objective of the marketer. Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. According to John O Shaughnessey (1984), Product, price, promotion and distribution are factors that, within limits, are capable of being influenced or controlled. Marketing strategy can be viewed as reflecting a marketing mix of these four elements .The marketing mix is at the core of marketing. The marketing mix consists of the key decisions where marketing managers should exhibit their greatest expertise and professionalism. It has become common to summarize the elements of the marketing mix in the 4Ps- product, price, promotion and place. The seven Ps of marketing mix can be discussed as: Product Expand the line Change performance, quality or features Consolidate the line Standardize design Positioning Change the mix Branding. Price Change price, terms or conditions Skimming policies Penetration policies Promotion Change advertising or promotion Change the mix between direct mail, call centres, the internet Change selling. Place Change delivery or distribution Change service Change channels Change the degree of forward or backward integration. People People refer to the customers, employees, management and everybody else involve in it. Realize reputation of the brand Process Methods and process of providing a service Must be helpful to customers Physical (Evidence) Experience of using a product or service Brochures, Pamphlets PUBLIC RELATIONS Public relations (PR) is an important marketing tool that until recently was treated as a marketing stepchild. PR is moving into an explosive growth stage. Advertising costs continue to rise, while audience reach continues to decline. Advertising clutter reduces the impact of each ad. Sales promotion costs have also increased as channels intermediaries demand lower prices, better commissions and deals. The creative use of new events, publications, social events, community relations and other PR techniques offers companies a way to distinguish themselves and their products from their competitors. A simple definition of public relations is the development of and maintenance of good relationships with different publics. The publics are the range of different groups on which an organization is dependent. These include employees, investors, suppliers, customers, distributors, legislators/regulations/governments, pressure groups, the community, the media and even competition. Most of these groups have different interests in any particular organization. Public relations integrate with most aspects of an organizations activities. Public relations communication tools News Generation One of the most widely used is the generation of news. News is best structured around a story which can incorporate information about an organization or its products. Events Organizations can also gain peoples attention through staging or sponsoring Events. These can range from simple news conferences and seminars to exhibitions, competitive activities, anniversary dinners and stunts. All are likely to gain media coverage and draw attention to the sponsoring organizations name. They can also aid the achievement of credibility or establish images with which an organization would like to be associated. Events are also good opportunities to develop relationship with suppliers, opinion leaders and associates, as well as customers. Publications An organizations publications are another method of communication in which public relations will have an active interest. Sales support material is an obvious example, which can include brochures, manuals and presentations, usable by all personnel who have contact with the outside world. Annual reports, other public interest communiquà ©s, and special publications such as cookery books and childrens stories also provide vehicles for influencing both customers and those who can affect customers perceptions. Internal audiences and significant stakeholders are often addressed by organizational newsletters and magazines. Support for good causes Organizational support for good causes is another means of promoting an image and associating an organization with a certain set of values. This can include charity donations in return for product coupons, the sponsorship of public service activities such as festivals, and individual executives support for local community interests such as educational establishments, hospitals or crime prevention. All these provide many opportunities for publicity elsewhere. Expert opinion Individuals within an organization can also act as sources of expert opinion for journalists, public enquiries or other forms of research and investigation. Public relations managers may seek to promote the expertise in their organization through the dissemination of contact lists, and by grooming individuals interviewing and presentational skills. Visual identity Organizations also often seek to establish a visual identity through conformity of design or logos. While design can make it easier for customers to recognize an organizations products when they come across one, logos and other identification marks can be more important for internal markets as a means of signifying change or commonalty of purpose. Market Position and Services Hilton Hotels is one of the market leaders in the hotel and gaming industry in the United States. Hilton is a well-known and distinguished name in fine hotels across the United States and worldwide. In 1999, Hilton expanded aggressively by acquiring the Promus Hotel Corporation, Hampton Inn and Suites, Doubletree Hotels, Embassy Suites Hotels, and Homewood Suites. Hilton Hotels Corporation has grown to become the worlds most recognized and most successful hotel company (Hilton Innovation, 2007). With the 2006 acquisition of Hilton International, Hilton Hotels Corporation became a global force with more than 2,800 hotels in more than 80 countries throughout the world (2007). Marketing Mix theory on Hilton Hotel The marketing mix is essentially a conceptual framework that is particularly useful in helping practitioners structure their thinking about marketing problems is called marketing mix. To devise a product or service this will be seen as different in the eyes of customers. There are many different approaches to the marketing mix like 7ps. Product: There is no point in developing a product or service that no one wants to buy; it becomes first what to offer first. Hilton hotel find out what customers need or want and then develop the right product-with the right level of quality to meet those needs now and in the future. Their product is not tangible. Their perfect product must provide value for the customer. They regularly check customers satisfaction about product and their services. They also provide product of best quality to their customer. Price: Hotels price is competitive but not cheapest This business is able to compete with other larger rivals by adding extra services or details that is offer customers better value for money. . Their pricing must also provide a profit. It is the only element of the marketing mix that generates revenue everything else represents a cost. The price is used by many buyers as an indicator of quality. Promotion: It does not mean communicating just their customers. They ensure their internal stakeholders are aware of the value and attributes of their products. Hotel communicating effectively to his staff/ fellow employees so that they can be knowledgeable and share expertise with their customers. The employees look regularly at the products that account for the highest percentage of their sales. Process: Hotels process is good because customer does not see how their business runs, customers will see the work. The process of giving a service and the behavior of those who deliver are crucial to customer satisfaction. Its process is best. Never customer waited for their products, they never waste their time. They provide right information of the product to customers and the staff is helpful to them at every time. Customers keep happy by staff. There is no value in making the rest of the company run perfectly if this part is faulty. This P could be great source of competitive advantage if used wisely. Physical Evidence: Hotel provides facilities such as clean, tidy and well-decorated reception area to reassure. They also delivered financial services product in a formal setting, while a childrens birthday entertainment company adopt a relaxed approach. Although customer cannot experience the service before purchase but they talk to other people with experiences of the service. Their views do not come from the company. This Hotel engages these customers and asks for their feedback, so that they can develop reference materials. New customers can then see testimonials and are more likely to purchase with confidence. Physical presence, style, location and decoration of the hotel grabs attention, interest and, to some, creates the desire to enter and explore. People: Anyone who comes into contact with hotels customers will make an impression and that can have a profound effect-positive or negative-on customer satisfaction. The reputation of hotels brand rests in their peoples hands. So they are appropriately trained, well motivated and have the right attitude. Hotels all employees who have contact with their customers are not only properly trained, but also the right kind of peop

Grapes of Wrath :: essays papers

Grapes of Wrath In John Steinbeck’s epic, The Grapes of Wrath, the Joad family is the example of the working class family during the 1930s. The novel depicts the Joad family as they are struggling to move from an infertile farm in Oklahoma to the gold coast of California. They are driven off of their farm by not only the â€Å"dust-bowl†, but because they can’t pay the mortgage to the banks, despite their hard work. Work is a very important theme in the book. Steinbeck is describing a family whose livelihood comes from working on the land. This has two meanings. The first describes their jobs as farmers who are literally working on the land to make it produce crops. The second meaning however is much deeper; it describes the actual process that farmers such as the Joads go through on the farm. They â€Å"work† the land by cultivating it and treating the soil the right way. They put their own blood, sweat, and tears into the land. In return the land sprouts crops, which they would then sell for money. The land however is destroyed by the dust bowl and the Joads have no place to work. They are skilled only for the farm. This is the first idea that Steinbeck gives about work. He shows a family with a skill, but in a place where the skill had no worth. Al seems to be knowledgeable about fixing cars, but for the most part, the only way that the Joads have, or can survive is as farmers. This is a direct statement on what the Industrial revolution was doing to America in the time period. The jobs on the farm that were done by hand were becoming machine tasks. Steinbeck makes a very blatant statement against the machines that came about and blamed them for much of what happens to the Joads that force them to leave the land. Steinbeck doesn’t only use the machines as the machine that literally forces the Joads off of their farms, but also incorporates the ideas that the big businesses are using the machine to do the jobs of the actual farm families. Work is what the driver of the tractor had to do when he comes to remove the Joads from the land in Chapter Five.

The Unethical Abuse of Todays Elderly Essays -- essays research papers

THE UNETHICAL ABUSE OF HUMAN RIGHTS ON THE ELDERLY Waking up in the middle of the night frightened and shaken up is a terrible time that each one of us can remember feeling. Then having someone close to us who we trusted come in, pick us up, and hold us tight produced a sense of security. We were able to take that security, and build a dignified and confident person that grew wiser with age. It seems though that in some instances, as we grow older and wiser, some do not get the respect and dignity that is owed to them. The security that helped build their lives has been stripped from them. Seniors end up losing the human right of having dignity and security that they have come to enjoy and live with. Our human rights do not answer to the needs of today’s elderly, either through discriminatory acts, or acts of abuse. We should all be treated with the same free discriminatory human rights as well as the opportunity to equality, as stated in the Canadian Human Rights Act (CHRA). It declares that†¦ †¦[a]ll individuals should have an opportunity equal with other individuals to make for themselves the lives that they are able and wish to have and to have their needs accommodated, consistent with their duties and obligations as members of society, without being hindered in or prevented from doing so by discriminatory practices based on race, national or ethnic origin, colour, religion, age, sex, sexual orientation, marital status, family status, disability or conviction for an offence for which a pardon has been granted.   Ã‚  Ã‚  Ã‚  Ã‚   To live in such a perfect world where everybody can have their needs addressed would be as though you were living a dream. But in the cruel reality, many people get discriminated against on an everyday basis; especially seniors. Many seniors today find themselves being taken advantaged of in a number of manifest and latent ways. The simple need of being treated with the same human rights as all other people is escaping our reality. As a person grows older they begin to experience the different classes of mistreatment. Although the CHRA tries to protect people with human rights, they themselves show and promote the act of discrimination. â€Å"Much of what we associate with aging is simply ‘socially constructed’† . Since the discrimination against elderly people is so characterized, it is not surprising that soc... ...manity, perhaps it should be our turn to sit and listen, rather than trying to force our realm of ideas upon them. Bibliography 1. Aitken, Brian, W. W. Ethical Issues for the Elderly: Study Guide. Huntington University, 1998. 2. Canadian Human Rights Act: Chapter H-6 3. Kosberg, Jordan, I. Abuse and Maltreatment of the Elderly: Causes and Interventions. Boston: John Wright, PSG Inc, 1983. 4. Shell, Donna, J. Protection of the Elderly: A Study of Elder Abuse. Winnipeg: Manitoba Council on Aging, 1982. 5. Supreme Court of Canada: McKinney v. University of Guelph (1990) 6. Wolf, Rosalie, S., Pillemer, Karl, A. â€Å"Helping Elderly Victims† The Reality of Elder Abuse. New York: Columbia University Press, 1989. 7. www.oaktrees.org/elder/define.shtml 8. www.oaktrees.org/elder/recog.shtml#rl 9. www.lcc.gc.ca/en/themes/pr/oa/spencer/spencer.html#chap3a 10. www.ohrc.on.ca/english/consultations/age-consultation-report_7.shtml 11. www.ohrc.on.ca/english/consultations/age-consultation-report_5.shtml 12. www.ohrc.on.ca/english/consultations/age-consultation-report_4.shtml 13. www.ohrc.on.ca/english/consultations/age-consultation-report_10.shtml

Women in Mythology

In myths the classical hero is consistently male, but in underworld myths females tend to have a larger or primary role. Jung emphasized the importance of the women the hero encountered during his adventures: they represent the anima, or the female part of the male psyche. This figure is an opposite-sex archetype essential to the development of a complete and mature personality. Women in underworld myths are often portrayed as either â€Å"Mother Atonement†, a goddess or a temptress (189), although these are the main roles of women in underworld myths there are also women who portray a heroic role closer to that of a man.The first myth is the story of Psyche; Psyche loses her husband Cupid and must perform a series of tasks to win him back. The role of Psyche is similar to that of a male role in a traditional heroic archetype because she must complete a series of tasks in order to test her, and show her worthiness to Cupid. It is different because this myth does not contain ea ch part of separation and departure, trials and victories or return.This story includes â€Å"the call to adventure†, which is when Psyche loses cupid, â€Å"the road of trials† where Psyche must complete her many tasks and â€Å"crossing the return threshold† where she wins Cupid’s love back. The role of the woman, Psyche, in this myth and in general is significant because she plays not as much of a hero role but has to endure the process that a hero would take, she also plays neither a seductress nor a Mother Atonement role in comparison to other mythological women such as the Lady of Tubber Tintye or the virgin goddess Diana.The second myth is The Prince of the Lonesome Isle. All of the women, minus one, in this particular myth play the roles of temptresses. The first thirteen women the hero comes across are the most beautiful women he has ever laid eyes on, each more beautiful than the previous, each continuously tempting the prince to stay but he lea ves them nonetheless. The last woman in the myth, the Lady of Tubber Tintye, plays the role of a creator goddess who nourishes and protects the world(189), he stays with her six days and six nights but still continues and completes his quest (Jeremiah Curtin 101-106).The ways in which the roles of the women differ from the male roles in the traditional heroic archetype are that the women do not present a heroic archetype but rather that of a distraction from the princes original quest he wishes to complete. â€Å"In the morning they came to a house on the roadside; and going in, they saw a woman who had washed herself in a golden basin which stood before her. She was then wetting her head with the water in the basin, and combing her hair with a golden comb. She threw back her hair, and looking at the prince, said: † You are welcome, sister's son.What is on you? Is it the misfortune of the world that has brought you here? † â€Å"It is not; I am going to Tubber Tintye f or three bottles of water. † â€Å"That is what you'll never do; no man can cross the fiery river or go through the enchantments around Tubber Tintye. Stay here with me, and I'll give you all I have. † â€Å"No, I cannot stay, I must go on. â€Å"† (Jeremiah Curtin) These women are significant to the actual story because they show how the prince resisted the calls of the seductresses, met and united with a goddess who helped him to fulfill his quest.These women in the myth are significant to the portrayal of women in myths in general because they fit the stereotype of women in underworld myths being evil temptresses. But it also breaks the mold seeing as once the prince meets with the creator goddess, â€Å"queen goddess of the world†(189) she helps him to fulfill his quest rather than hindering his quest or inhibiting his ability, such as in the myth of Actaeon and the virgin goddess Diana. In the last myth, the myth of Actaeon and the virgin goddess Dia na (Artemis), Actaeon stumbles across Diana while he is hunting and happens to see her while she is bathing in a stream.Diana fears that he will brag about seeing her, and turns him into a stag, which then his own hunting dogs are set on him (189). Diana’s importance to the story shows the power that women have, they are not just pretty faces there is always something more to them. To the general portrayal of women in myths Diana unmasks the Greek male's fear of women – female beauty is not just there for his enjoyment – it has a power to trap and then destroy (Andrew Wilson) Diana’s roll differs from the traditional male heroic archetype because she is an object of lust turned somewhat evil rather than brave or heroic.She is similar to that of the heroic archetype of a male because she is a â€Å"vengeful destroyer† (Storybuilder User's Manual) towards Actaeon. In conclusion, throughout underworld mythology the role of women can stray from the typ ical â€Å"temptress or goddess† and find their way to being a woman called to an adventure. They all have significance to be able to change mythology from a man only perspective, into one where a woman can also be the hero.Although most of the women in these myths are have more differences from the male heroic archetype than similarities, they still have some form of the heroic archetype to them: Psyche’s love for Cupid is tested through tasks, and Diana uses her vengeful destroyer attitude. The women of underworld mythology show that women are not just their beauty or for looking at, they have an underlying root of skill that should allow them their own heroic archetype as well. Works Cited Campbell, John. â€Å"Hero with a Thousand Faces. † Magical Earth Maiden Pattern. Princeton University Press, n. d. Web. 14 Feb. 013. . Curtin, Jeremiah. â€Å"The King of Erin and the Queen of the Lonesome Island. † Myths and Folk-lore of Ireland. Little, Brown and Company, n. d. Web. 14 Feb. 2013. . Storybuilders User Manual. â€Å"Archetypes, Myths, and Characters. † Archetypes, Myths and Characters. Seven Valleys Software, Glen Rock, PA, 1996-1998. Web. 14 Feb. 2013. . Thury, Eva M. , and Margaret Klopfle Devinney. Introduction to Mythology: Contemporary Approaches to Classical and World Myths. New York: Oxford UP, 2005. Print. pages 185-191 Wilson, Andrew. â€Å"Diana & Actaeon. † The Classics Pages. N. p. , n. d. Web. 14 Feb. 2013. .